As more and more entrepreneurs move to the Internet seeking their fortunes, “What’s the
best product to sell online,” has become the number one business question of the decade.
The next question is always: “Why information?” Again, the answer is simple: because
no other type of product is easier to create, faster to bring to market, easier to distribute, and
potentially more profitable.
Many info products net as much as 75% to 95% profit on the initial sale after all costs
have been deducted. And residual sales to established customers can offer 100% profit.
Informational products come in many forms. An info product can be a digital book (ebook”
is the accepted term), a digital report or white paper, a piece of software, a website, a
newsletter, etc. Any product that is informational or informative in nature can be considered an
info product.
Here’s why information is the best product to sell online:
Fast to create, fast to market
Forget a product development cycle that is years in the making. Forget an intense
design and costly manufacturing process. I have literally created info products in as little as two
hours and had them generating revenue shortly thereafter. If you have an appealing topic and a
computer, you have all the tools you need to create an info product.
No inventory to stock
Forget filling your garage with boxes of cheap watches and cases of mega vitamins that
you will never sell. When you sell information there is no inventory to stock. Your product is
digital (I like to call it electronic air) and requires no space in your garage, just a little space on
your computer. One of my most successful info products is a 30kb e-book that requires almost
no space at all.
Low startup costs
When you sell information you can literally create a product for next to nothing. If your
product is an e-book the only investment required will be in the time it takes to put words to digital
paper. If you become an affiliate marketer of someone else’s info product your investment can be
zero.
You can automate the sales and delivery process.
Thanks to internet technology you can sell info products 24 hours a day, 7 days a week,
and never lift a finger. In fact, you don’t even have to be awake or at home to make money with
an info product. I know many successful info entrepreneurs who are getting rich despite the fact
that they work as little as an hour a day.
They check the website and their email, then go play golf or hang with the kids for the
rest of the day. You can completely automate the sales and delivery process so your website
does everything for you.
Sunday, September 30, 2012
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