Here are a few other things you can do to make sure your site offers visitors a pleasant browsing experience.
Sit In The Visitor’s Chair
The best way to make sure your website is as user friendly as it can be, is to sit down at a
computer and approach your site from a typical visitor's point of view. Try to imagine that you are
seeing the site for the first time. If you are unable to do this, have a friend who has never seen the
site click around and offer comments while you take notes.
Have your friend assess the following points: Is the site appealing to the eye? Are the colors
pleasing and complimentary? Is the site easy to navigate? Are the topical categories and
subcategories in logical order? Is it easy to find what you're looking for? Does the site have a
search engine to make finding things easier? Is every feature of the site less than two or three
clicks away? If the answer to any or all of these points is no, you have some work to do.
Don’t Dictate Technology
One sure fire way to repel web site visitors is to require that they have special browser plugins
or 3rd party add-on browser software installed to view your site. Dictating that the user
download and install software is not your place and users will resent you (and your business) for
it. Visiting your site should be an effortless pleasure, not a technological chore.
Don’t Make Them Wait
If your homepage takes longer than 20 seconds to download (appear in the visitor’s browser)
you are losing visitors, period. Gratuitous animation, large graphics, poorly formatted HTML, bad
page layout, and a number of other factors can increase download time. You might have the
greatest web site in the world, but if it takes ten minutes to download no one will ever see it.
The lessons to be learned, then, are threefold.
One: a website should be designed to satisfy the visitor’s needs, not to pacify the site designer’s ego.
Two: visitors to a business website are not there to be awed and entertained. They are there
looking for information, and unless you give it to them quickly and effortlessly, they will go
elsewhere to get it,and
Three: for better mental and physical health avoid Pokemon at all costs.
Tuesday, October 2, 2012
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