How To Create Your Own Info Product

Any product that's informational, instructional, or educational in nature can be considered
an info product.
If you missed last week’s column you might want to un-line your birdcage long enough to
read it first so that you have a thorough understanding of what we’ll be discussing this week,
which is how to create your own info product.
As covered in detail last chapter, here are a few of the reasons why information is the
best product to sell online:
 It’s fast to create, fast to market
 There’s no inventory to stock
 The startup costs are low
 You can automate the sales and delivery process
 There are no shipping and handling charges
One of the best things about information products is that you don’t need a product
designer or a manufacturing plant to crank out the goods. You also don’t have to spend months
and months doing product development.
If you have a computer and a word processing program you have everything you need to
create a best-selling info product in a very short amount of time.
Great, you say, but I’m no writer. How the heck can I get into the information business?
The good news is you don’t have to be a great writer to create a great info product. If you don’t
have the ability to create the product yourself there are several avenues you can take to info
product success,they are:

Co-author with a writer
expert knowledge is much harder to come by than great writing skills. If
you are an expert on a subject that people will pay to learn about, you just need a good writer to
take your expert knowledge and put it in a saleable form.Co-authoring can be a match made in Heaven if an equitable co-authoring arrangement can be made. Co-authoring means that you both get credit for creating the product and share in the revenues.
If you are an expert on a topic, but not a writer, find a writer to co-author the project with
you. Conversely, if you’re a writer without specific knowledge, find a subject matter expert and
partner with them to create the product.

Hire a ghost writer
A ghost writer is someone who will write the ebook for you anonymously, with the writing
credits going solely to you. You supply the expertise and guidance and the ghost writer puts it in
a readable format. You can hire ghost writers on an hourly basis or for a flat fee, depending on
the scope of the project.
There is no shame in using a ghost writer to put your thoughts to digital paper. You don’t
really think all those pro athletes and Hollywood actresses can write 300 page books now, do
you?

Publish a directory
Can’t think of a subject that you’re qualified to write about? Try compiling a directory. A
directory is nothing more than a listing of specialized information that you target market to a
particular segment of the buying public. For example, my company publishes a dropship and
wholesale industry directory that is a listing of company names, addresses, phone numbers, and
website addresses. I simply have someone research the industry and compile their findings in a
directory format, package it nicely, and sell it online for $27.

Sign on with an affiliate program and sell their info products
There are thousands of companies that sell informational products and most have affiliate
programs that you can sign on with. Becoming an affiliate basically means you become a reseller
of the company’s products. You promote the product, you make the sale, the company delivers
the product, and you earn a commission.
The key to creating a successful info product is this: the information must be worth far
more than the price of the ebook itself. If you’re charging $27 for your product, it must give the
buyer many times that price in perceived value.