Here are a few other things you can do to make sure your site offers visitors a pleasant browsing experience.
Sit In The Visitor’s Chair
The best way to make sure your website is as user friendly as it can be, is to sit down at a
computer and approach your site from a typical visitor's point of view. Try to imagine that you are
seeing the site for the first time. If you are unable to do this, have a friend who has never seen the
site click around and offer comments while you take notes.
Have your friend assess the following points: Is the site appealing to the eye? Are the colors
pleasing and complimentary? Is the site easy to navigate? Are the topical categories and
subcategories in logical order? Is it easy to find what you're looking for? Does the site have a
search engine to make finding things easier? Is every feature of the site less than two or three
clicks away? If the answer to any or all of these points is no, you have some work to do.
Don’t Dictate Technology
One sure fire way to repel web site visitors is to require that they have special browser plugins
or 3rd party add-on browser software installed to view your site. Dictating that the user
download and install software is not your place and users will resent you (and your business) for
it. Visiting your site should be an effortless pleasure, not a technological chore.
Don’t Make Them Wait
If your homepage takes longer than 20 seconds to download (appear in the visitor’s browser)
you are losing visitors, period. Gratuitous animation, large graphics, poorly formatted HTML, bad
page layout, and a number of other factors can increase download time. You might have the
greatest web site in the world, but if it takes ten minutes to download no one will ever see it.
The lessons to be learned, then, are threefold.
One: a website should be designed to satisfy the visitor’s needs, not to pacify the site designer’s ego.
Two: visitors to a business website are not there to be awed and entertained. They are there
looking for information, and unless you give it to them quickly and effortlessly, they will go
elsewhere to get it,and
Three: for better mental and physical health avoid Pokemon at all costs.
Showing posts with label make your money. Show all posts
Showing posts with label make your money. Show all posts
Tuesday, October 2, 2012
Monday, October 1, 2012
Build A High Profit Business With Affiliate Programs
An affiliate program simply means that you sign on as an affiliate marketer for someone
else's product. It's your job to market the product, send the company customers, and get a cut
each time a sale is made from your efforts. Affiliate program commissions can range from as little
as 2% for high ticket items up to 50% for ebooks and informational type products.
As an example, let's say you sign up with Amazon.com's affiliate program. You are assigned
an affiliate code which you use to promote Amazon's books on your website. When someone
clicks to purchase an Amazon product from your website, your affiliate code is included in the
URL and you get a commission for the sale. Some folks have built elaborate websites that sell
nothing but Amazon.com's books, and each time they make a sale they get a piece of the pie.
One of the most appealing aspects of affiliate programs is how quickly you can begin making
money. You can literally sign up as an affiliate and begin making money in minutes.
The bottom line is this: you can make a lot of money with affiliate programs, if you pick
the right product and do your part to promote it. As for which programs would be best for you, I
advise that you concentrate your efforts on one or two products instead of starting with a shotgun
approach. Pick only top quality products that hold some personal interest you. Never pick an
affiliate product just because you think you'll make a ton of money with it.
Remember, you are starting a business. If it's not a business that holds your interest, you
won't be in business very long.
else's product. It's your job to market the product, send the company customers, and get a cut
each time a sale is made from your efforts. Affiliate program commissions can range from as little
as 2% for high ticket items up to 50% for ebooks and informational type products.
As an example, let's say you sign up with Amazon.com's affiliate program. You are assigned
an affiliate code which you use to promote Amazon's books on your website. When someone
clicks to purchase an Amazon product from your website, your affiliate code is included in the
URL and you get a commission for the sale. Some folks have built elaborate websites that sell
nothing but Amazon.com's books, and each time they make a sale they get a piece of the pie.
One of the most appealing aspects of affiliate programs is how quickly you can begin making
money. You can literally sign up as an affiliate and begin making money in minutes.
The bottom line is this: you can make a lot of money with affiliate programs, if you pick
the right product and do your part to promote it. As for which programs would be best for you, I
advise that you concentrate your efforts on one or two products instead of starting with a shotgun
approach. Pick only top quality products that hold some personal interest you. Never pick an
affiliate product just because you think you'll make a ton of money with it.
Remember, you are starting a business. If it's not a business that holds your interest, you
won't be in business very long.
How To Write and Publish Your Own eBook in as little a 7 Days
Here are Top 5 Tips:
Niche It
Make sure you are targeting a highly defined niche audience... don't try to sell
to everyone. You can get a lot more money showing life insurance agents how to find
more customers to buy $250,000 policies than you can trying to sell a product on generic
sales skills improvement.
Hit Their Pain
Make sure your info product hits a painful problem that members of your
target audience will do just about ANYTHING to solve. The more intense the pain, the
more they're willing to pay to get rid of it.
Give Them A Taste
Give people a taste of what you offer in your info-product by giving
them a sample. Just like the wholesale clubs get you to buy tater-tots in a 50 lb. bag by
giving you one to try, you can induce people to buy your information by letting them read
the first chapter or listen to the first few minutes of an audio.
Entertain Them
People hate to be bored. Increase the power of your product by adding
humor, drama and other entertainment elements that make them want more and more.
This will not only help with future sales to satisfied customers, it will also keep your
refunds down and increase word of mouth advertising.
Keep it Evergreen
Don't make the mistake of creating a product that hits a fad or a
fleeting market. Create info-products that can be updated with very little effort. This
allows you to create a product once and keep the sales rolling in for years (literally) to
come!
Niche It
Make sure you are targeting a highly defined niche audience... don't try to sell
to everyone. You can get a lot more money showing life insurance agents how to find
more customers to buy $250,000 policies than you can trying to sell a product on generic
sales skills improvement.
Hit Their Pain
Make sure your info product hits a painful problem that members of your
target audience will do just about ANYTHING to solve. The more intense the pain, the
more they're willing to pay to get rid of it.
Give Them A Taste
Give people a taste of what you offer in your info-product by giving
them a sample. Just like the wholesale clubs get you to buy tater-tots in a 50 lb. bag by
giving you one to try, you can induce people to buy your information by letting them read
the first chapter or listen to the first few minutes of an audio.
Entertain Them
People hate to be bored. Increase the power of your product by adding
humor, drama and other entertainment elements that make them want more and more.
This will not only help with future sales to satisfied customers, it will also keep your
refunds down and increase word of mouth advertising.
Keep it Evergreen
Don't make the mistake of creating a product that hits a fad or a
fleeting market. Create info-products that can be updated with very little effort. This
allows you to create a product once and keep the sales rolling in for years (literally) to
come!
How To Create Your Own Info Product
Any product that's informational, instructional, or educational in nature can be considered
an info product.
If you missed last week’s column you might want to un-line your birdcage long enough to
read it first so that you have a thorough understanding of what we’ll be discussing this week,
which is how to create your own info product.
As covered in detail last chapter, here are a few of the reasons why information is the
best product to sell online:
It’s fast to create, fast to market
There’s no inventory to stock
The startup costs are low
You can automate the sales and delivery process
There are no shipping and handling charges
One of the best things about information products is that you don’t need a product
designer or a manufacturing plant to crank out the goods. You also don’t have to spend months
and months doing product development.
If you have a computer and a word processing program you have everything you need to
create a best-selling info product in a very short amount of time.
Great, you say, but I’m no writer. How the heck can I get into the information business?
The good news is you don’t have to be a great writer to create a great info product. If you don’t
have the ability to create the product yourself there are several avenues you can take to info
product success,they are:
Co-author with a writer
expert knowledge is much harder to come by than great writing skills. If
you are an expert on a subject that people will pay to learn about, you just need a good writer to
take your expert knowledge and put it in a saleable form.Co-authoring can be a match made in Heaven if an equitable co-authoring arrangement can be made. Co-authoring means that you both get credit for creating the product and share in the revenues.
If you are an expert on a topic, but not a writer, find a writer to co-author the project with
you. Conversely, if you’re a writer without specific knowledge, find a subject matter expert and
partner with them to create the product.
Hire a ghost writer
A ghost writer is someone who will write the ebook for you anonymously, with the writing
credits going solely to you. You supply the expertise and guidance and the ghost writer puts it in
a readable format. You can hire ghost writers on an hourly basis or for a flat fee, depending on
the scope of the project.
There is no shame in using a ghost writer to put your thoughts to digital paper. You don’t
really think all those pro athletes and Hollywood actresses can write 300 page books now, do
you?
Publish a directory
Can’t think of a subject that you’re qualified to write about? Try compiling a directory. A
directory is nothing more than a listing of specialized information that you target market to a
particular segment of the buying public. For example, my company publishes a dropship and
wholesale industry directory that is a listing of company names, addresses, phone numbers, and
website addresses. I simply have someone research the industry and compile their findings in a
directory format, package it nicely, and sell it online for $27.
Sign on with an affiliate program and sell their info products
There are thousands of companies that sell informational products and most have affiliate
programs that you can sign on with. Becoming an affiliate basically means you become a reseller
of the company’s products. You promote the product, you make the sale, the company delivers
the product, and you earn a commission.
The key to creating a successful info product is this: the information must be worth far
more than the price of the ebook itself. If you’re charging $27 for your product, it must give the
buyer many times that price in perceived value.
an info product.
If you missed last week’s column you might want to un-line your birdcage long enough to
read it first so that you have a thorough understanding of what we’ll be discussing this week,
which is how to create your own info product.
As covered in detail last chapter, here are a few of the reasons why information is the
best product to sell online:
It’s fast to create, fast to market
There’s no inventory to stock
The startup costs are low
You can automate the sales and delivery process
There are no shipping and handling charges
One of the best things about information products is that you don’t need a product
designer or a manufacturing plant to crank out the goods. You also don’t have to spend months
and months doing product development.
If you have a computer and a word processing program you have everything you need to
create a best-selling info product in a very short amount of time.
Great, you say, but I’m no writer. How the heck can I get into the information business?
The good news is you don’t have to be a great writer to create a great info product. If you don’t
have the ability to create the product yourself there are several avenues you can take to info
product success,they are:
Co-author with a writer
expert knowledge is much harder to come by than great writing skills. If
you are an expert on a subject that people will pay to learn about, you just need a good writer to
take your expert knowledge and put it in a saleable form.Co-authoring can be a match made in Heaven if an equitable co-authoring arrangement can be made. Co-authoring means that you both get credit for creating the product and share in the revenues.
If you are an expert on a topic, but not a writer, find a writer to co-author the project with
you. Conversely, if you’re a writer without specific knowledge, find a subject matter expert and
partner with them to create the product.
Hire a ghost writer
A ghost writer is someone who will write the ebook for you anonymously, with the writing
credits going solely to you. You supply the expertise and guidance and the ghost writer puts it in
a readable format. You can hire ghost writers on an hourly basis or for a flat fee, depending on
the scope of the project.
There is no shame in using a ghost writer to put your thoughts to digital paper. You don’t
really think all those pro athletes and Hollywood actresses can write 300 page books now, do
you?
Publish a directory
Can’t think of a subject that you’re qualified to write about? Try compiling a directory. A
directory is nothing more than a listing of specialized information that you target market to a
particular segment of the buying public. For example, my company publishes a dropship and
wholesale industry directory that is a listing of company names, addresses, phone numbers, and
website addresses. I simply have someone research the industry and compile their findings in a
directory format, package it nicely, and sell it online for $27.
Sign on with an affiliate program and sell their info products
There are thousands of companies that sell informational products and most have affiliate
programs that you can sign on with. Becoming an affiliate basically means you become a reseller
of the company’s products. You promote the product, you make the sale, the company delivers
the product, and you earn a commission.
The key to creating a successful info product is this: the information must be worth far
more than the price of the ebook itself. If you’re charging $27 for your product, it must give the
buyer many times that price in perceived value.
Sunday, September 30, 2012
What’s The Best Product To Sell Online?
As more and more entrepreneurs move to the Internet seeking their fortunes, “What’s the
best product to sell online,” has become the number one business question of the decade.
The next question is always: “Why information?” Again, the answer is simple: because
no other type of product is easier to create, faster to bring to market, easier to distribute, and
potentially more profitable.
Many info products net as much as 75% to 95% profit on the initial sale after all costs
have been deducted. And residual sales to established customers can offer 100% profit.
Informational products come in many forms. An info product can be a digital book (ebook”
is the accepted term), a digital report or white paper, a piece of software, a website, a
newsletter, etc. Any product that is informational or informative in nature can be considered an
info product.
Here’s why information is the best product to sell online:
Fast to create, fast to market
Forget a product development cycle that is years in the making. Forget an intense
design and costly manufacturing process. I have literally created info products in as little as two
hours and had them generating revenue shortly thereafter. If you have an appealing topic and a
computer, you have all the tools you need to create an info product.
No inventory to stock
Forget filling your garage with boxes of cheap watches and cases of mega vitamins that
you will never sell. When you sell information there is no inventory to stock. Your product is
digital (I like to call it electronic air) and requires no space in your garage, just a little space on
your computer. One of my most successful info products is a 30kb e-book that requires almost
no space at all.
Low startup costs
When you sell information you can literally create a product for next to nothing. If your
product is an e-book the only investment required will be in the time it takes to put words to digital
paper. If you become an affiliate marketer of someone else’s info product your investment can be
zero.
You can automate the sales and delivery process.
Thanks to internet technology you can sell info products 24 hours a day, 7 days a week,
and never lift a finger. In fact, you don’t even have to be awake or at home to make money with
an info product. I know many successful info entrepreneurs who are getting rich despite the fact
that they work as little as an hour a day.
They check the website and their email, then go play golf or hang with the kids for the
rest of the day. You can completely automate the sales and delivery process so your website
does everything for you.
best product to sell online,” has become the number one business question of the decade.
The next question is always: “Why information?” Again, the answer is simple: because
no other type of product is easier to create, faster to bring to market, easier to distribute, and
potentially more profitable.
Many info products net as much as 75% to 95% profit on the initial sale after all costs
have been deducted. And residual sales to established customers can offer 100% profit.
Informational products come in many forms. An info product can be a digital book (ebook”
is the accepted term), a digital report or white paper, a piece of software, a website, a
newsletter, etc. Any product that is informational or informative in nature can be considered an
info product.
Here’s why information is the best product to sell online:
Fast to create, fast to market
Forget a product development cycle that is years in the making. Forget an intense
design and costly manufacturing process. I have literally created info products in as little as two
hours and had them generating revenue shortly thereafter. If you have an appealing topic and a
computer, you have all the tools you need to create an info product.
No inventory to stock
Forget filling your garage with boxes of cheap watches and cases of mega vitamins that
you will never sell. When you sell information there is no inventory to stock. Your product is
digital (I like to call it electronic air) and requires no space in your garage, just a little space on
your computer. One of my most successful info products is a 30kb e-book that requires almost
no space at all.
Low startup costs
When you sell information you can literally create a product for next to nothing. If your
product is an e-book the only investment required will be in the time it takes to put words to digital
paper. If you become an affiliate marketer of someone else’s info product your investment can be
zero.
You can automate the sales and delivery process.
Thanks to internet technology you can sell info products 24 hours a day, 7 days a week,
and never lift a finger. In fact, you don’t even have to be awake or at home to make money with
an info product. I know many successful info entrepreneurs who are getting rich despite the fact
that they work as little as an hour a day.
They check the website and their email, then go play golf or hang with the kids for the
rest of the day. You can completely automate the sales and delivery process so your website
does everything for you.
Saturday, September 29, 2012
How To Create Multiple Streams of Online Income
One of my favorite things about being an Internet Entrepreneur is that I can literally wake
up in the morning with an idea for a new product and have it become a reality by the afternoon.
Or I can find new ways to promote an existing product. Or I can join a new affiliate program or
pursue a joint venture. Every time I repeat this process I create a new stream of income to add to
my existing revenue base.
I firmly believe that the key to business success is this: Don’t put all your eggs in one
basket. What do eggs and multiple streams of income have to do with each other? If you spread
your eggs across many baskets you can still make omelets even if one of those baskets goes
away.
Similarly, if you have multiple streams of income, the loss of one income stream will not
devastate you the way losing your only stream would. If you rely on only one source of income
and that single income source goes away (ever been downsized, laid off or fired?), you are left
broke and desperate. This is why every success Internet Entrepreneur that I know has multiple
streams of income.
This is also why I encourage my readers, newsletter subscribers, and ebusiness clients
to establish multiple streams of income, which is extremely easy to do online. Here are a few
pointers to get you started.
Create Your Own Info Product
Creating your own info product is the best way to generate a new income stream because it is so easy to do, so easy to distribute, and offers maximum profit potential. I can wake up with a topic in mind, sit down at my computer and within hours have a short book or report that I can turn into a
downloadable ebook and immediately offer for sale on my website.
Anyone can create an info product themselves or farm out the actual writing to someone
more adept. If you’ve got an idea it’s easy to find someone to do the writing for you. I’ve covered
this topic before, but it’s worth visiting again because it is one of the best ways that I know to
create a new stream of income.
Become An Affiliate Marketer
there are hundreds (if not thousands) of affiliate programs that you can sign on with and begin making money immediately. As an affiliate marketer you market a company’s product or service and
when you send them a customer or make a sale you are paid a commission.
You can sign on with as many affiliate programs as you like and each one has the
potential of creating another stream of income for you. Many Internet Entrepreneurs have
become millionaires without ever having a product of their own. They did it by promoting affiliate
programs
Start An eBay Business
Selling on eBay continues to be one of the more popular ways to make money online,
though very few people are getting rich with an eBay business alone. Many Powersellers don’t
make enough profit to cover their costs.
Market Your Services Online
Are you a computer programmer? A writer or editor? A graphics artist or website
designer? If so, you can market your services to customers around the world and it doesn’t cost
you a dime.
You can offer your services to customers on websites like elance.com or rentacoder.com.
Basically you register with these sites and when someone posts a job that falls within your area of
expertise you can bid on the work. For example, I needed a logo for one of my online businesses
so I went to elance.com and posted the project for bidding and within hours I had a dozen graphic
artists bidding for the job. I sifted through the profiles of everyone who bid on my job and picked
a graphic artist who did the logo for less than $50.
Granted, I did not pay top dollar for the logo (to get it done locally would have cost ten
times the amount I paid), but the designer probably spent an hour or two knocking out the 5
designs I got back and the work came to him, he did not have to spend a dime on marketing his
services.
These are just a few ways to create multiple streams of income. There are hundreds of
other ways to make money online. No matter which ones you pursue, just remember, the more
streams of income you have, the bigger your money lake becomes.
up in the morning with an idea for a new product and have it become a reality by the afternoon.
Or I can find new ways to promote an existing product. Or I can join a new affiliate program or
pursue a joint venture. Every time I repeat this process I create a new stream of income to add to
my existing revenue base.
I firmly believe that the key to business success is this: Don’t put all your eggs in one
basket. What do eggs and multiple streams of income have to do with each other? If you spread
your eggs across many baskets you can still make omelets even if one of those baskets goes
away.
Similarly, if you have multiple streams of income, the loss of one income stream will not
devastate you the way losing your only stream would. If you rely on only one source of income
and that single income source goes away (ever been downsized, laid off or fired?), you are left
broke and desperate. This is why every success Internet Entrepreneur that I know has multiple
streams of income.
This is also why I encourage my readers, newsletter subscribers, and ebusiness clients
to establish multiple streams of income, which is extremely easy to do online. Here are a few
pointers to get you started.
Create Your Own Info Product
Creating your own info product is the best way to generate a new income stream because it is so easy to do, so easy to distribute, and offers maximum profit potential. I can wake up with a topic in mind, sit down at my computer and within hours have a short book or report that I can turn into a
downloadable ebook and immediately offer for sale on my website.
Anyone can create an info product themselves or farm out the actual writing to someone
more adept. If you’ve got an idea it’s easy to find someone to do the writing for you. I’ve covered
this topic before, but it’s worth visiting again because it is one of the best ways that I know to
create a new stream of income.
Become An Affiliate Marketer
there are hundreds (if not thousands) of affiliate programs that you can sign on with and begin making money immediately. As an affiliate marketer you market a company’s product or service and
when you send them a customer or make a sale you are paid a commission.
You can sign on with as many affiliate programs as you like and each one has the
potential of creating another stream of income for you. Many Internet Entrepreneurs have
become millionaires without ever having a product of their own. They did it by promoting affiliate
programs
Start An eBay Business
Selling on eBay continues to be one of the more popular ways to make money online,
though very few people are getting rich with an eBay business alone. Many Powersellers don’t
make enough profit to cover their costs.
Market Your Services Online
Are you a computer programmer? A writer or editor? A graphics artist or website
designer? If so, you can market your services to customers around the world and it doesn’t cost
you a dime.
You can offer your services to customers on websites like elance.com or rentacoder.com.
Basically you register with these sites and when someone posts a job that falls within your area of
expertise you can bid on the work. For example, I needed a logo for one of my online businesses
so I went to elance.com and posted the project for bidding and within hours I had a dozen graphic
artists bidding for the job. I sifted through the profiles of everyone who bid on my job and picked
a graphic artist who did the logo for less than $50.
Granted, I did not pay top dollar for the logo (to get it done locally would have cost ten
times the amount I paid), but the designer probably spent an hour or two knocking out the 5
designs I got back and the work came to him, he did not have to spend a dime on marketing his
services.
These are just a few ways to create multiple streams of income. There are hundreds of
other ways to make money online. No matter which ones you pursue, just remember, the more
streams of income you have, the bigger your money lake becomes.
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